A proposal to engage AD (pseudonym) as Head of Marketing and Community for Lido, including proposed duties, qualifications and oversight.
You can find the original role proposal here.
As the market for liquid staking grows, with increasing competition across multiple blockchains, there is a need to firmly establish Lido as both the leading brand and community in this space. This requires a strategic approach to Marketing, Comms and community building. It also requires the definition of accurate metrics and measurement to ensure budgets are spent efficiently and we go after the right priorities.
Thus, a Marketing leadership role is needed for Lido. AD is a highly qualified candidate who we believe would excel in this role.
We believe AD’s skills, experience and qualifications make him an ideal candidate for the role of Head of Marketing and Community for the Lido DAO. He has chosen to remain pseudonymous publicly but is fully doxxed to more than one member of the DAO and has established a strong network in the Web3 space at IRL events such as EthDenver, Schelling Point etc
AD has over 15 years commercial experience at Director level in Marketing, Product Marketing and Growth roles at global (web2) companies. He has led global launch campaigns in multiple markets, grown services from launch to >$50B annual revenue and onboarded marketing teams in most major markets around the world to execute against a strategic plan. He has extensive experience in events and the live music streaming space and has worked on brand partnerships and integrations with companies such as Nike, Coca-Cola and Warner Bros. Entertainment.
For the last 18 months he has been a web3 startup founder himself and so is well aware of the challenges and needs of a rapidly growing organisation and the unique philosophy of open, permissionless, community-centric projects.
You can find him on Twitter @AD_1508 or drop into our Discord to chat more.
AD will provide regular updates to the DAO through posts in the forum and can be removed from the DAO through a simple governance process at any time if the results are not in keeping with expectations.