# Head of Marketing and Community Proposal

**URL:** <https://research.lido.fi/t/head-of-marketing-and-community-proposal/1811>\
**Category:** Proposals\
**Created:** [March 14, 2022, 3:00pm UTC](https://research.lido.fi/t/head-of-marketing-and-community-proposal/1811 "2022-03-14T15:00:03Z")\
**Posts on this page:** 1\
**Showing post:** 2

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**Author:** ![jbeezy](https://avatars.discourse-cdn.com/v4/letter/j/dbc845/32.png) [@jbeezy](https://research.lido.fi/u/jbeezy)\
**Post date:** [March 14, 2022, 6:20pm UTC](https://research.lido.fi/t/head-of-marketing-and-community-proposal/1811/2 "2022-03-14T18:20:40Z")

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I wanted to drop a reply that this is an important priority for Lido at its current growth point in the market. Simply shipping and announcing new updates while great as a service provider leaves a bit to be desired in terms of culture and community feel at the DAO.

As Lido continues to move cross chain making sure that we have a curated campaign for each network will become increasingly important for the DAO. Each blockchain is essentially its own country with a unique set of terms, memes and culture that we need to address if we hope to grow both broadly and deeply. Localization is critically important in a multi-chain world imo.

I am excited to see Lido continue to grow and expand!

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_[View the full topic](https://research.lido.fi/t/head-of-marketing-and-community-proposal/1811)._
