About PYOR
PYOR (Power Your Own Research) is a cutting-edge blockchain analytics firm established in 2022. The company specializes in providing deep analytical insights and research on blockchain technologies, focusing on enhancing the understanding and strategic use of these technologies in various applications. PYOR is committed to empowering the blockchain ecosystem by delivering actionable intelligence to drive informed decision-making and strategic growth.
Executive Summary
GovCheck is a weekly video series designed to bridge the gap between the governance activities of the Lido DAO and social media discussions, particularly on Twitter. Currently, only 8% of LDO token holders actively participate in voting, leaving the majority of voting power underutilized. Many token holders are unaware of key governance proposals and discussions, resulting in missed opportunities to participate in governance.
GovCheck will address this issue by curating and summarizing governance discussions, proposals, and comments within the Lido DAO. Our team will transform this information into short, engaging video content aimed at informing and motivating LDO token holders to actively participate in governance. Through this initiative, we aim to increase voter turnout, improve community engagement, and ensure more meaningful contributions from LDO token holders.
Problem Statement
There is a significant information gap between the governance activities within the Lido DAO and the discussions on social media platforms. This gap results in LDO token holders being unaware of important governance decisions, leading to underutilized voting power. Many token holders, especially those on Twitter, miss out on critical opportunities to contribute to governance because they are not informed about the discussions and proposals taking place within the DAO. As a result, only a small fraction of LDO holders actively engage in the governance process, leaving much of the voting power untapped.
Target Audience
- LDO Token Holders: Individuals who hold LDO tokens but are not actively participating in governance due to a lack of awareness or understanding of ongoing proposals and discussions.
- Delegators: LDO holders who delegate their voting power but want to stay informed about the decisions made on their behalf, ensuring their delegation aligns with their values and interests.
- Active Participants in DeFi: Users involved in the broader DeFi ecosystem who are interested in governance participation but may not be fully engaged with Lido DAO’s processes and updates.
- Crypto Enthusiasts and Influencers: People active on platforms like Twitter, Telegram, and Discord who can amplify governance discussions and help spread awareness about key proposals and decisions.
- Governance Stewards: Individuals and teams deeply involved in DAOs and governance processes, seeking accessible, high-quality content to stay updated and influence decision-making within the Lido ecosystem.
- Educational Platforms and Analysts: Blockchain educators, content creators, and analysts who provide insights to their audiences on governance-related topics and Lido’s ecosystem developments.
Solution
We are governance crawlers who meticulously review discussions, proposals, and comments within the Lido DAO. We delve into the intricate details of discussions and debates that precede the voting process. GovCheck will transform these discussions into digestible and engaging video content, providing clear summaries and insights into the ongoing governance activities. By presenting this information in an accessible format, GovCheck aims to bridge the gap between Lido DAO’s governance processes and the broader community, ensuring that LDO token holders are well-informed and motivated to actively participate in governance decisions.
Content strategy
Our proposed series of 48 GovCheck videos will be strategically divided into three key categories to deliver a well-rounded and engaging content experience:
- Governance Updates (24 videos):
- Purpose: Provide concise summaries of recent governance activities, important decisions, and developments within the Lido DAO.
- Goal: Ensure the community stays informed about crucial governance events and proposals, promoting transparency and awareness.
- Delegate Spotlight (12 videos):
- Purpose: Highlight profiles of LDO token delegates, showcasing their contributions, viewpoints, and roles within the Lido DAO.
- Goal: Foster a stronger connection between delegates and token holders by showcasing the individuals who play a key role in governance.
- Lido How-To (12 videos):
- Purpose: Offer clear, step-by-step guides to help new LDO token holders understand and engage with the governance processes of the DAO.
- Goal: Simplify the governance procedures, making it easier for token holders to actively participate and make informed decisions.
Monthly Content Cycle:
- Week 1: Governance Updates
- Week 2: Delegate Spotlight
- Week 3: Governance Updates
- Week 4: Lido How-To
Promotional Content: To maximize reach, each video will be complemented with smaller promotional materials across social media platforms:
- 3 Clips (30 seconds each): Highlight key takeaways for easy sharing on platforms like Twitter, LinkedIn, and Farcaster.
- 3 Posts: Text-based summaries or quotes to spark interest in the full video or encourage delegation.
- 1 Infographic: Simplify governance topics for a broader audience.
- 1 Carousel: Step-by-step breakdown of important topics to encourage further engagement.
Team Members
- Krishna Hegde (Co-Founder):
Krishna, a BITS Pilani graduate and MBA holder from The Tuck School of Business at Dartmouth, is also a CFA (Chartered Financial Analyst). With over two decades of experience in banking, he served as Managing Director and Head of Asia Credit Research at Barclays Singapore. Transitioning to fintech, he joined Paytm as Senior Vice President - Business, where he established the lending, wealth management, and insurance sectors. Krishna ventured into crypto in 2017 as a retail investor and in 2021, joined CoinSwitch, India’s largest crypto exchange, to lead a new business
vertical. At CoinSwitch, he created CRE8, the first-ever Crypto Rupee Index for India, tracking the local crypto market.
Twitter: PositiveGramma
- Sarmad Nazki (Co-Founder):
Sarmad, a trained Chartered Accountant, spent over 8 years at EY and KPMG in transaction advisory services before transitioning to the startup world. He served as the Head of Finance at OLA and was a founding employee of OLA Electric. Later, he joined CoinSwitch as CFO, where he helped raise $260 million with participation from a16z, marking their first investment in India. Additionally, Sarmad established CoinSwitch Ventures, the VC arm focused on investing in Indian blockchain technology founders.
Twitter: snazki
- Sharan Nair (Co-Founder):
Sharan has over a decade of experience in the crypto industry, with a deep understanding of the Indian crypto market and its regulatory landscape. He began his crypto journey in 2014 with Unocoin, one of India’s first crypto companies, where he played a key role in raising awareness about crypto. He later joined CoinSwitch, India’s largest crypto exchange with over 20 million users, as one of its first employees and served as Chief Business Officer. At CoinSwitch, Sharan was instrumental in bridging the gap between regulators and the Indian crypto industry.
Twitter: NairSharan
- Yadunandan Batchu (Co-Founder):
Yadunandan has over a decade of experience with crypto, beginning with his interest sparked by the Bitcoin white paper. His first formal role was at Unocoin, where he developed a proof of concept for implementing blockchain technology in the insurance industry. He later joined CoinSwitch, where he leads the Blockchain team and established the end-to-end blockchain node infrastructure
Twitter: nandubatchu
- Aakash Athawasya (Content Creator, Educator)
He has been a content creator in the crypto space for the last 4+ years. He handles end to end content production across platforms, writing, video and audio. Prior to this, he worked with crypto product companies in research & content roles.
Twitter: AakashAtha
- Nihar Thummar (Researcher, Content Creator)
Nihar, a crypto research analyst, is passionate about delving into intricate subjects within the cryptocurrency space. He writes in-depth technical articles about various aspects of crypto. With over one year of experience, he previously worked with Instadapp and Yirifi.ai
Twitter: Nihar_Thummar
- Sriram Natraj (Educator, Content Creator)
Sriram has a deep passion for demystifying cryptocurrency and web3 technologies for non-technical audiences. With a background at BrownRice Capital, where he facilitated investment opportunities in crypto for ultra-wealthy Indians, he has honed his skills in making complex financial concepts accessible. His experience and enthusiasm for simplifying these emerging technologies reflect his commitment to broadening their understanding and adoption across diverse user groups.
Twitter: sriramHQ
Success Potential
Our project is well-positioned for success due to:
- Real Need: There is a distinct need for accessible and engaging content related to Lido DAO’s governance processes. By making governance discussions more visible on social media, we can effectively activate token holders and encourage greater participation in the DAO’s decision-making.
- Experienced Team: Our team brings substantial expertise in the crypto sector and content creation.m The founding team also includes executives from CoinSwitch Kuber, offering deep knowledge in crypto and governance.
- Strong Distribution Engine: Leveraging our well-established distribution channels, including social media platforms, a mailing list of prominent crypto VCs, and connections with protocol governance leads, we are equipped to effectively reach and educate LDO token holders.
Grant’s Impact
Steps to Increase User Interaction:
- Engaging Content: Produce visually appealing and educational videos that are both entertaining and informative to capture and retain viewers’ interest.
- Consistent Posting: Maintain a weekly publishing schedule to build anticipation and ensure regular viewership.
- Community Feedback: Collect and integrate feedback from the community through midpoint analysis of video views and qualitative feedback to continuously improve content relevance and engagement.
- Collaborations and Guest Appearances: Partner with influential figures within the Lido ecosystem or other related crypto projects to enhance visibility and credibility.
- Educational Campaigns: Conduct educational campaigns to help users grasp the importance of participating in governance and understand how their involvement can positively impact the Lido DAO ecosystem.
Budget Breakdown
Category | Budget per video | Total Budget (48 Videos) |
---|---|---|
Research and Script Writing | $100 | $4,800 |
Recording + Equipment | $75 | $3,600 |
Editing, VFX, Sound, Subtitling, etc | $250 | $12,000 |
Project Management + Quality Check | $75 | $3,600 |
Publishing, Promotions, and Distribution | $125 | $6,000 |
Total | $625 | $30,000 |
Feedback and Comments
We highly value the insights, suggestions, and feedback from the LIDO team, their delegates, and all participants in the ecosystem. Your input plays a crucial role in refining our approach and ensuring the effectiveness of our content.
Please feel free to share any comments or thoughts on how we can enhance our work. We are committed to reviewing and addressing all feedback with careful consideration. By incorporating your suggestions, we aim to make meaningful improvements that align with our shared goals and contribute to the continued success of the LIDO community.