LEGO Proposal: Sponsor Staking Rewards Podcast

The following is a LEGO proposal to sponsor the Staking Rewards podcast for a 3 month period starting in Q1 2022 to spread awareness of the Lido staking ecosystem (Ethereum, Solana & Terra).

Staking Rewards is an industry-leading aggregator and data hub driving information surrounding the cryptocurrency space. With a host of high-quality guests, relevant discussion topics and a niche community of listeners, I feel that sponsoring this podcast would drive tangible benefits towards Lido.


The cost to sponsor the Staking Rewards podcast comes out to around 2.5-3k EUR per episode - with a new episode released every Monday. Lido would benefit from a personalised ad slot (including either a 30s video clip or them talking about Lido and its benefits) as a part of each episode whilst featuring in podcast branding and distribution efforts.

The proposed cost for sponsoring the podcast for a full quarter comes out to 30,000 EUR, or approximately 9,250-9,500 LDO.

Next Steps

The topic will be voted upon internally by the LEGO Council as the proposed amount does not require a Snapshot vote. If approved, funds will be transferred as part of the weekly Lido omnibus vote.

5 Likes is a valuable niche site where most of their users would make sense from a marketing perspective for Lido.

It will be important that we can track the effectiveness of the campaign and should also consider adding them to the referral program longer term.

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