Modular Crypto Proposal for Lido DAO - Educational Content and Marketing in Brazil

Community Grants / Initiatives
1

Dear Lido Community,

We prepared a grant proposal to create educational content and marketing in Brazil.

One-Liner:

Creating an educational and awareness initiative through video workshop, research report, and weekly updates, focusing on Lido’s technology, staking solutions, DeFi use cases, governance, Decentralized Validator Technology (DVT), and the Community Staking Module (CSM) for the Brazilian market.

Introduction:

Modular Crypto is a media and educational platform in Brazil, dedicated to providing the Portuguese-speaking community with accessible content on blockchain, DeFi, and Web3. We propose a partnership with Lido DAO to initiate the development of educational content and marketing efforts, aimed at raising awareness about Lido’s liquid staking solution, DVT, and CSM, all tailored to the Brazilian audience.

As Brazil’s crypto community rapidly grows, there’s a clear lack of educational resources in Portuguese, especially on staking and decentralization. This partnership is a crucial first step towards addressing that gap, creating greater visibility and understanding of Lido’s ecosystem in Brazil

Proposal Outline:

  1. Educational Video Series and Workshops:
  • Objective: Educate and raise awareness within the Brazilian crypto community about staking, Lido’s governance, DVT, and CSM.
  • Workshop:
    • Introduction to Lido Governance and Decentralization: A comprehensive overview of Lido governance and decentralization path with DVT & CSM.
  • Platform: The workshop will be hosted on Modular Crypto’s YouTube channel, leveraging our established user base and further promoted across Twitter, Instagram, TikTok, and YouTube Shorts as a “short” video
  1. Weekly Lido Updates in Our “State of Ethereum” Series:
  • Objective: Keep the Brazilian audience updated on the latest developments within Lido.
  • Format: During our weekly livestream, called “State of Ethereum” we will dedicate a section specifically to cover Lido updates, providing real-time insights on governance decisions, protocol updates, DeFi use cases, and staking metrics.
  1. Marketing and Diffusion Strategy:
  • Logo Visibility: Lido’s logo will be featured across all relevant content, including pre-event posts on social media promoting the workshops, lives, and updates.
  • Video Marketing: Video thumbnails and in-event branding during the live sessions and video cuts shared post-event.
  • Social Media Push: Short-form videos will be edited and shared on TikTok, Instagram, and YouTube Shorts, ensuring maximum reach.
  • Community Engagement: Regular announcements and updates will be posted on our Discord server, which boasts a large and active community.
  • Newsletter Feature: Lido’s weekly updates will also be included in our Sunday newsletter during the entire month of October, reaching over 4,000+ subscribers per edition.
  1. In-Depth Reports and Articles:
  • Objective: Provide comprehensive research and analysis on Lido’s governance, decentralization journey, DVT, and the Community Staking Module (CSM).
  • Deliverables:
    • The State of Lido: A detailed report covering Lido’s progress towards decentralization, risks, roadmap, and its broader impact.
  • Distribution: Reports will be distributed via our newsletter and social media channels (Twitter, Instagram, Discord, etc.).

Budget Breakdown (Total US$4,500)

  • Educational Content and Weekly Updates: $3,600 USD
    • Covers research, scriptwriting, video content creation, graphics, presentation materials, hosting workshop, creating and editing shorts.
    • Weekly updates integrated into our (1) State of Ethereum livestream (Youtube and Twitter/X), featuring a dedicated section for Lido, and included in our (2) weekly newsletter.
  • In-Depth Research and Reports: $600 USD
    • Preparation of one comprehensive reports on Lido’s decentralization, DVT, and CSM (research, writing, data collection, design creation, editing and reviewing, publishing & distributing)
    • The report will be promoted via Modular’s newsletter and social media.
  • Awareness and Promotional Activities: $300 USD
    • For additional social media advertisements and promotional materials to enhance visibility and engagement across all platforms where we will be distributing the content (YouTube, Twitter/X, TikTok, LinkedIn, Instagram, Discord)

October/November: Immersive Lido Experience at Modular Crypto

October/November will be dedicated for immersion on Lido at Modular Crypto. We believe that a concentrated focus on a single project for a specific period helps amplify its message and engage the audience more effectively, especially in Brazil, where this format resonates well. This immersive approach will deliver all the educational content and updates within a tight timeframe, ensuring high engagement without compromising quality or reach.

Future Collaboration and Long-Term Vision

This proposal serves as the starting point for a collaborative effort, with the goal of establishing a strong foundation for future partnerships. After this initial phase, we plan to explore additional ways to deepen our relationship with Lido DAO through expanded educational content, marketing initiatives, and even potential IRL events or community initiatives. We’re excited about the possibility of organizing events and activations that bring Lido closer to the Brazilian community, providing valuable in-person engagement opportunities.

We’re eager to continue working together and identifying new opportunities for collaboration as we move forward.

Detailed Agenda (Dates subject to change):

  • Workshops:

    • 16.10.2024: Lido overview, Governance, DVT, and the Community Staking Module (CSM)

  • Lido Weekly Updates in State of Ethereum show:

    • 09.10.2024
    • 23.10.2024
    • 30.10.2024
    • 06.11.2024
    • 13.11.2024

  • In-depth Reports and Articles:

    • 25.10.2024: The State of Lido: A detailed report covering Lido’s progress towards decentralization, risks, roadmap, and its broader impact.

  • Newsletter Features:

    • 13.10.2024
    • 20.10.2024
    • 27.10.2024
    • 03.11.2024

  • Social Media Calendar:

    • Announcements 1 day prior to each workshop/live (08.10; 15.10; 22.10; 29.10; 05/11; 12/11)
    • Video shorts posted the day after each workshop/live (10.10; 17.10; 24.10; 31.10; 07.11; 14/11)

About Modular Crypto

Modular Crypto has already proven itself as a reliable partner for many relevant projects, having worked with platforms like Arbitrum, Polkadot, ENS, Celo, Cartesi, among others. Our team is led by João Kury, who is one of the few Optimism badgeholders, giving us unique insights into governance and DeFi ecosystems. With over 8,000 monthly podcast listeners, +4,000 newsletter subscribers, and a fast-growing audience, our reach continues to expand across the Portuguese-speaking Web3 space.

We have produced 600+ podcast episodes and 60+ articles dedicated to educating the Brazilian community on Web3 and blockchain technology, and our content has reached thousands of people in Brazil. Our focus on consistency, deep research, and high-quality production ensures that we deliver impactful educational and marketing campaigns.

We are eager to partner with Lido DAO to continue building on our mission to educate, empower, and grow the Brazilian crypto community with trusted and insightful content.

We believe this proposal will deliver significant value to Lido DAO, and we look forward to further discussions on how we can collaborate for a successful partnership.

Examples of our previous work (in Portuguese):

Wallet: 0x83897407f193E2736912b191Cc0d98ff53ea5533 (modularcrypto.eth)

5 Likes
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Helo @Joao_Kury, the Community Lifeguards Initiative has approved this proposal. Brazil has a very strong crypto scene and I think this can be a good first engagement to start growing the community of stakers in Brazil. Let’s please use this thread to report back to the community on the results of this.

We’ll share the transaction hash as soon as this grant is processed.

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The grant was disbursed. Looking forward to see what you guys do :slight_smile:

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Modular Crypto | Lido DAO Preliminary Report

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Introduction

Throughout the month of October, Modular Crypto dedicated part of its live program “State of Ethereum” to Lido DAO and its significant role in Ethereum. The discussions covered key topics such as staking metrics & analytics, Lido’s mission to decentralize and scale Ethereum, and the introduction of the Community Staking Model (CSM). We also highlighted Lido’s partnerships in DeFi and its market positioning, emphasizing its journey, impact, governance structure, challenges, and products. A summary of these discussions was sent out to all subscribers in our weekly newsletter, ensuring everyone stays informed about the latest developments.

Speakers

Lido at State of Ethereum

State of Ethereum - October 9

  • Views: 330
  • Likes: 70

During the “State of Ethereum,” we announced that we received a grant from Lido Community Staking Grants and highlighted statistics about Lido and the staking market. We discussed how Lido could have been a concern for the Ethereum network, but emphasized that this is not the team’s goal, as the protocol’s values are aligned with decentralization. We also introduced the “Community Staking Module” and invited everyone to follow the weekly updates we were creating to learn more about what CSM is all about.

State of Ethereum - October 17

  • Views: 400
  • Likes 70

During the State of Ethereum, we discussed Lido’s market share in Liquid Staking, which, despite decreasing, still holds the largest market share. We emphasized that Lido has established itself as the most reliable and resilient Ether staking protocol, consistently focusing on product improvement rather than diverting into other narratives. We encouraged participation in Lido Governance, highlighting an activation we are doing on Zealy to bring more people to the Lido Governance forum. We also announced that stETH went live on Optimism, marking the first time stETH has reached an Ethereum Layer 2, likely attracting more capital to the protocol due to the scalability and accessibility offered by L2s. Additionally, we shared that the contracts for Lido’s Community Staking Module have been put to a vote, diving into what CSM is about and its importance.

State of Ethereum - October 24

  • Views: 530
  • Likes: 78

During the State of Ethereum, we discussed the recent 10% increase in Lido’s USD TVL within just a week, underscoring confidence. We talked about the different preferences for running a node or staking with Lido, noting that the protocol’s reliability and security are key to its market leadership. We presented the Lido Dune dashboard, which allows users to track protocol statistics, and mentioned the ongoing vote to release the Community Staking Model (CSM) and upgrade the staking router. Although the vote was trending positively, we noted that the minimum threshold of 5% of the LDO token supply required for approval had not yet been reached, and we encouraged all LDO holders to participate in the vote. Finally, we shared that Lido increased the staking limit on the Mellow Protocol, allowing users to deposit Ether and receive rewards.

State of Ethereum - October 31

  • Views: 320
  • Likes: 56

During the State of Ethereum, we announced the approval of the Community Staking Model (CSM) and our upcoming workshop to demonstrate the practical side of staking through CSM, encouraging those interested in decentralizing and securing the Ethereum network to participate. We highlighted that this initiative is in the early adoption phase and will be open to all soon, providing an accessible, permissionless model. We emphasized the impressive results of CSM Early Adopters. We covered the live metrics and explained that, through the Community Staking Model (CSM), decentralization critiques are being addressed, aiming to further decentralize the network and broaden accessibility. We concluded by emphasizing that this initiative by Lido demonstrates the vitality of the Ethereum ecosystem, pointing out that if the network’s largest protocol is committed to solutions like the CSM, it is because the community demands more security and decentralization.

Additionally, we discussed Lido’s initiative with Dappnode, which offers a specialized and simple device for operating nodes. We also highlighted Lido’s partnership with Obol Protocol, focusing on “squad staking.” Finally, we discussed the launch of Lido’s isolated market by AAVE on the mainnet, which reached the milestone of $1 billion in just 93 days.

Overview of Research

Lido: The Path of a Giant Towards Decentralization

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We created the report about Lido, discussing its role as the largest decentralized application by TVL in crypto. We covered Lido’s governance process and the importance of DVT in mitigating centralization risks. We also highlighted recent developments, including the approval of the Community Staking Model (CSM). Additionally, we addressed Lido’s initiatives with other decentralized applications and its partnerships with Dappnode and Obol Protocol, as well as the impressive adoption of the CSM by early users.

Modular News/Newsletter

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In “Modular News,” our daily news program, we announced Lido’s initiatives for that month at both the beginning and end of the show, covering the latest updates from Lido throughout the month. Additionally, we sent out a weekly newsletter every Sunday that included a summary of the key points discussed about Lido during the “State of Ethereum” live sessions. This approach ensured our community were consistently informed about the latest news and developments from Lido.

Modular News - Newsletter 1

Modular News - Newsletter 2

Modular News - Newsletter 3

Modular News - Newsletter 4

This is a preliminary report. We will be creating additional deliverables based on our proposal and other planned activities, such as interviews at the Lido Connect 2024 event in Thailand. Following these efforts, we will publish a comprehensive report highlighting everything we did regarding this initiative.

We thank Lido again for the support. The feedback from our community has been very positive. More updates will follow as we move forward.

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LFG! It’s been amazing these past few weeks with Modular Crypto promoting Lido DAO. I’ve learned so much about Lido in the process. What’s even better is that this support coincided with major announcements from Lido, such as the launch of the Community Staking Model (CSM) and the introduction of stETH on Layer 2 (Optimism) for the first time!
Thanks for this amazing opportunity to learn more about Lido through Modular’s content!

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